Avsnitt
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs
📖 Restart your practice in 7 days https://bit.ly/46Gwaaa
⬇️ ⬇️ ⬇️
Hello, and welcome to Beauty and the Biz where we'll answer the question of "What should I pay my coordinator?" To be sure, we'll also discuss the business and marketing side of plastic surgery, in general
Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits.
Presenting today’s episode titled, “What Should I Pay My Coordinator? — with Catherine Maley, MBA”.Obviously, for plastic surgeons, the value of a skilled patient coordinator cannot be overstated. In other words, this role is crucial in converting consultations into scheduled surgeries for not only your practice growth, but also your reputation as a sought-after surgeon.
Certainly, a really good patient coordinator bridges the gap between a prospective patient’s curiosity and their decision to move forward with a procedure.
To be sure, their ability to understand patient needs, present tailored solutions, and foster confidence is fundamental. However, they expect to get paid accordingly. Indeed, this is key to answering the question of, "What should I pay my Coordinator?"
Specifically, in this episode of the Beauty and the Biz Podcast, I talk about what makes a good patient coordinator and the various ways to pay them, so they stay motivated to bring their A-game and close consults for you!
If you need help training the right coordinator for your practice to take it to the next level, let’s talk. I have been training coordinators for decades and will turn your coordinator into a revenue-producing rock star using my proprietary Converting Academy.
Your coordinator receives the strategies, scripts, structures and tools to convert consultations professionally. They also get one-on-one coaching with me personally to hold them accountable to ensure they represent your practice with excellence.
Enjoy!
Catherine Maley, MBA
P.S. The fastest and easiest way to grow your practice is to do the right things proven to work. If you could use help with that, schedule a no-obligation call with me to learn more.
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
✔️ STAY UPDATED!
Website: https://bit.ly/31O4DHp Blog: https://bit.ly/31HmEHx Podcast: https://bit.ly/3DMIHJN Videocast: https://bit.ly/3DNLjXL Apple Podcasts: https://apple.co/3pGyY2o🤝 LET'S CONNECT! 🤝
Instagram: https://bit.ly/3GynMvz Facebook: https://bit.ly/3IJxL35 Twitter: https://bit.ly/3GxJUGy LinkedIn: https://bit.ly/3lWoYRMCatherine Maley, MBA:
Everybody that’s going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends2023 #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#cosmeticpracticecoordinatortraining #plasticsurgerycoordinatortraining #cosmeticpracticestafftraining #plasticsurgerypracticestafftraining
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs
📖 Restart your practice in 7 days https://bit.ly/46Gwaaa
⬇️ ⬇️ ⬇️
Hello, and welcome to Beauty and the Biz where we'll discuss how to hire and train RNs. To be sure, we'll also discuss the general business and marketing side of plastic surgery.
Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits.
Presenting today’s episode titled, “How to Hire and Train RNs —with Joseph A. Russo, MD”.Obviously, running a successful aesthetic practice relies heavily on having a skilled and well-trained team. Undoubtedly, this also included RNs who play a crucial role in patient care and treatment delivery.
Specifically, in this episode of my Beauty and the Biz podcast, I interviewed Joseph A. Russo, MD, a renowned Boston plastic surgeon in private practice for the past 33 years. Chiefly, he shared solid insights into his approach to hiring and training RNs for his practice.
Notably, Dr. Russo emphasized the importance of hiring RNs who not only possess technical skills but also have a deep understanding of aesthetics and a commitment to patient safety and satisfaction. Indeed, Dr. Russo highlighted the need for ongoing education and mentorship to ensure RNs stay updated on the latest techniques and best practices in the field.
In similar fashion, he shared his groundbreaking initiative of partnering with a nursing school to launch the first certificate program in aesthetics. Additionally, he also discussed various other topics, including patient trends, anesthesia options, and marketing strategies, showcasing his comprehensive approach to running a successful aesthetic practice.
Visit Dr. Russo’s websiteEnjoy!
Catherine Maley, MBA
P.S. The fastest and easiest way to grow your practice is to do the right things proven to work. If you could use help with that, schedule a no-obligation call with me to learn more.
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
✔️ STAY UPDATED!
Website: https://bit.ly/31O4DHp Blog: https://bit.ly/31HmEHx Podcast: https://bit.ly/3DMIHJN Videocast: https://bit.ly/3DNLjXL Apple Podcasts: https://apple.co/3pGyY2o🤝 LET'S CONNECT! 🤝
Instagram: https://bit.ly/3GynMvz Facebook: https://bit.ly/3IJxL35 Twitter: https://bit.ly/3GxJUGy LinkedIn: https://bit.ly/3lWoYRMCatherine Maley, MBA:
Everybody that’s going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends2023 #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#drjosepharusso #drjosephrusso #howtohirerns #cosmeticnurseadvice #josepharussomd #josephrussomd #howtotrainrns #cosmeticnursetrainingadvice
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Saknas det avsnitt?
-
📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs
📖 Restart your practice in 7 days https://bit.ly/46Gwaaa
⬇️ ⬇️ ⬇️
Hello, and welcome to Beauty and the Biz where we'll discuss being in private practice inside a group practice. To be sure, we'll also discuss the general business and marketing side of plastic surgery.
Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits.
Presenting today’s episode titled, “Private Practice Inside Group Practice — with Kian Eftekhari, MD”.Obviously, perating a private practice within a larger group practice presents unique opportunities, as well as challenges for the surgeon. Certainly, this model allows the surgeon to benefit from the infrastructure and resources of the group while maintaining some degree of autonomy in managing their own practice within it.
Specifically, in this week's Beauty and the Biz Podcast episode, I interviewed Dr. Kian Eftekhari — a board-certified ophthalmologist specializing in oculofacial plastic & reconstructive surgery in private practice inside a big ENT group practice in Salt Lake City, Utah.
Notably, we discussed the benefits of a private practice running inside a large practice with an in-house surgery center and how he manages both cosmetic and insurance patients while emphasizing great patient care for all.
Furthermore, Dr. Eftekhari shared insights into his 'private practice inside of a group practice' marketing plan, including his social media strategy to use educational content as a tool to connect with and inform prospective patients.
Additionally, we also talked about his rocky start of opening his practice just before the COVID shutdown with his website still in development.
Indeed, despite the challenges, Dr. Eftekhari’s positive attitude and resilience enabled him to successfully build a private practice inside of a group practice to be proud of.
Visit Dr. Eftekhari’s websiteEnjoy!
Catherine Maley, MBA
P.S. The fastest and easiest way to grow your practice is to do the right things proven to work. If you could use help with that, schedule a no-obligation call with me to learn more.
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
✔️ STAY UPDATED!
Website: https://bit.ly/31O4DHp Blog: https://bit.ly/31HmEHx Podcast: https://bit.ly/3DMIHJN Videocast: https://bit.ly/3DNLjXL Apple Podcasts: https://apple.co/3pGyY2o🤝 LET'S CONNECT! 🤝
Instagram: https://bit.ly/3GynMvz Facebook: https://bit.ly/3IJxL35 Twitter: https://bit.ly/3GxJUGy LinkedIn: https://bit.ly/3lWoYRMCatherine Maley, MBA:
Everybody that’s going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends2023 #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#groupprivatecosmeticpractice #dreftekhari #kianeftekharimd #privatepracticeinsidegrouppractice
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs
📖 Restart your practice in 7 days https://bit.ly/46Gwaaa
⬇️ ⬇️ ⬇️
Hello, and welcome to Beauty and the Biz where we'll discuss marketing a young practice. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general
Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits.
Presenting today’s episode titled, “Marketing a Young Practice — with Victoria Givens, MD”.Obviously, in the journey of a facial plastic surgeon's career, the first few years are filled with challenges, lessons, and growth opportunities when marketing a young practice. To be sure, it's a scary and confusing time, but it’s also a fantastic time to build character and get to know YOU better!
Notably, in this Saturday’s video, we delve into the valuable lessons learned from 4 years in practice with Dr. Victoria Givens, a facial plastic surgeon based in Austin, Texas.
Chiefly, Dr. Givens shares insights she’s gained from navigating the complexities of building and growing and marketing her young practice. Furthermore, she emphasizes the importance of patience, perseverance, and self-determination in overcoming obstacles and achieving success in this competitive field.
Additionally, Dr. Givens discusses the significance of continuous learning and improvement in patient care, highlighting the need for practitioners to adapt and evolve with the ever-changing landscape of cosmetic surgery, while marketing her young practice.
Certainly join us as Dr. Givens lays out her journey’s wins and challenges, offering inspiration and guidance for fellow surgeons navigating their own paths in the field of cosmetic surgery, or who themselves are marketing a young practice.
Visit Dr. Givens' websiteEnjoy!
Catherine Maley, MBA
P.S. The fastest and easiest way to grow your practice is to do the right things proven to work. If you could use help with that, schedule a no-obligation call with me to learn more.
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
✔️ STAY UPDATED!
Website: https://bit.ly/31O4DHp Blog: https://bit.ly/31HmEHx Podcast: https://bit.ly/3DMIHJN Videocast: https://bit.ly/3DNLjXL Apple Podcasts: https://apple.co/3pGyY2o🤝 LET'S CONNECT! 🤝
Instagram: https://bit.ly/3GynMvz Facebook: https://bit.ly/3IJxL35 Twitter: https://bit.ly/3GxJUGy LinkedIn: https://bit.ly/3lWoYRMCatherine Maley, MBA:
Everybody that’s going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends2023 #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#cosmeticpracticemarketing #newsurgeonmarketing #marketingfornewsurgeons #victoriagivensmd
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs
📖 Restart your practice in 7 days https://bit.ly/46Gwaaa
⬇️ ⬇️ ⬇️
Hello, and welcome to Beauty and the Biz where we'll talk about how to max your practice worth. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general
Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits.
Presenting today’s episode titled, “MAX Your Practice Worth — with Catherine Maley, MBA ”.This podcast is for you if you’ve been in practice for a few decades or only a few months and everyone in between because if you don’t figure out the ever-changing business landscape, you’ve only created a job for yourself.
That’s not a bad thing if that’s what you want. But the goal is to be sure you’re clear what you’re working towards, so you’re satisfied with the outcome now and when it’s time to grow and/or exit.
I would think your overall objective is to set up your cosmetic surgical practice so it’s more profitable, more enjoyable to go to every day, and it frees up your valuable time so you have more of it to spend doing what you like, with the people you most enjoy being with.
I’ll start with a quote from Ralph Waldo Emerson, who said:
“Unless you try to do something beyond what you have already mastered, you will never grow”.
You already mastered surgery so the next step is to master the business and marketing side of surgery.
THAT is what catapults you to success and a more certain future.
However, that is the very thing that holds you back….the surgery. You went through hell to become a surgeon and you’re good at it. But you soon realize being a good surgeon isn’t enough.
It takes business and marketing finesse to build a busy surgical practice.
But in a cosmetic practice, you, the surgeon are the technician performing the surgery, but you’re also juggling the jobs of the business owner, visionary, and manager and that takes different skill sets. It’s also not a good use of your time and it will not get you to your financial goals.
So we’re going to change that up for you because when you set up systems, you and your staff get clarity. And when you remove the complexity, results happen because “Money is Made in the Processes”.
So, here are the main success principles to focus on to get your practice off the ground, grow it year after year and weather the storms along the way:
Success Principle #1 on how to max your practice worth: Build a Team of Rock StarsHiring the right team for your practice will be your biggest challenge but also your greatest asset. Because it’s all about the WHO.
Jim Collins, Author of Good to Great) says:
“The most important decisions that businesspeople make are not
“what” decisions, but “who” decisions.What typically happens is surgeons want to fix the staffing problem quickly so when a staff person leaves, you have a tendency to hire fast to fill the position but then you have to deal with bad hires who don’t fit your values or your culture. And, you know all too well what bad hires cost you:
You can’t rely on them; They are adding stress to your day and maybe even your nights when you’re trying to sleep; They have a negative impact on you, your other staff and your bottom line; and And did you know a bad hire costs at least 15X their salary in lost productivity?That is a problem that is not going away so do everyone a favor and take care of it sooner rather than later.
So your new motto is….. Hire Slow – Fire FastThe point is to take more time at the beginning to choose the right team players so you save a lot of time and grief at the end trying to deal with a toxic staff person who is just not cutting it. And, be sure you have the right people doing the right jobs.
There is a saying in business,
“Get the right people on the bus and then get them in the right seats”
For example, certain staff should be on the front lines because they have excellent people skills and other staff have analytical skills and are better suited behind the scenes.
And, It’s time to view staff as an asset vs. a liability.They ARE your secret practice-building weapons when it comes to patient-relations since they spend more time with your patients than you do. Staff can make or break your cosmetic practice so be sure you have the right people representing you.
They are your leverage.
You can’t do it all alone, nor should you want to. When you hire the right people, give them the right tools and hold them accountable, they handle the majority of the practice, so you don’t have to.
So what about Pay and Perks?The rule is, Don’t overpay on the hire. They must prove themselves first, since you can always add to but not take a way from their pay. Give them a 30-90 day probationary period so they can eliminate themselves if this is not a good fit after all or you can free them without much hassle if you don’t see them fitting in.
And rather than overpay, list all the perks they get in detail so they can see it’s not just their salary involved but all these other perks that really add up such as:
Health insurance, profit sharing, ½ day Fridays, attend industry conferences, free training, complementary services and so on…
Regarding bonuses, I realize there are all sorts of fee-splitting issues within our industry; however, I’m a huge believer in bonusing staff when they go above and beyond what’s expected of them.
So, rather than pay direct commission (which could be seen as fee-splitting), your team should win as a team and celebrate as a team since you want to create an environment where they all work together to achieve your goals. And today’s staff doesn’t stay with you just for the money, so include:
Acknowledgement since 70% of employees leave a job because
they don't feel appreciated. Fun Work Environment Camaraderie Clarity Stress-Free AtmosphereSo the goal is to build a culture of like-minded people who have your back, love aesthetics, and love coming to work and giving it their all for the good of the practice.
Success Principle #2 on how to hax your practice worth: Build a smooth-running operationStreamlined operations increase the value and marketability of your practice for several reasons. Well-defined processes add consistency and reliability to patient care. Now your cosmetic patients have a consistent patient experience every time and that leads to not only patient satisfaction but also long-term loyalty.
Smooth operations increase efficiency and reduces waste of resources and overhead costs. You’re eliminating unnecessary steps and bottlenecks, as well as preventable mistakes costing you time, money, and aggravation. This clarity also attracts and retains the best team players because they enjoy working for a practice that has well thought-out systems that allow them to do their job most efficiently.
To make this happen, document every step in the patient experience. Details count so take your time. Now brainstorm with your team how to improve it. Get it in writing so any team member can reference the document. The time you spend on this will pay off handsomely in time and money savings later.
Then, there is Success Principle #3 on how to max your practice worth: Automated Marketing SystemsThe objective is to have a strategic marketing plan that uses technology and creative strategies to attract more cosmetic patients to your practice and convert them into paid procedures AND do it profitably.
In today's uber competitive market, finding and nurturing prospective cosmetic patients can be a daunting task that can’t be ignored. Because leads are the lifeblood of a cosmetic practice. When they stop – you stop and so do your consultations, surgeries and revenues.
The secret is to have many “poles in the pond” so you have leads coming in from all fronts. So, if one marketing channel flops or closes on you, you still have the other marketing channels working.
Because “The key to success is not doing more it’s doing more of what works”When you know how to leverage technology and the latest marketing strategies to attract a steady stream of cosmetic patients, while keeping your lead generation costs down, that increases your practice’s profitability and transferability to a buyer.
But please keep in mind – leads are only 1 part of it.That means a lead is just a lead until you get them through your processes to a YES. Otherwise it’s a dead lead going nowhere. Which means you are just burning money on lead generation and NOT conversion and retention.
Before you invest in any more new patient-attraction shiny objects, plug up the holes in your systems that are costing you a silent fortune. That’s where you’ll see new profits more quickly and easily. It’s quality over quantity, which means you do less but get a better result because you slow down and go deeper.
So, yes, Increase the # of Leads by setting up automatic assets that get you more leads.For example,
Organic content on your website that google ranks
Google adwords for key words
Social media so would-be patients follow and interact with you
Then Follow your successes.
opt-in form on your website for visitors to book a consult to name a fewThis is so obvious; it’s easily missed. You monitor the particulars of who gave you money. Pull reports called Revenues by referral source because you want to track how they heard about you.
You also want to note the procedure they had as well as the demographics such as age and zip code because you will see trends that you’ll want to capitalize on and budget proportionately to those successes. Now you map out a Marketing Mix plan to reach more of those demographics that have proven to be a profitable target market.
Doesn’t that make more sense?
Now that you have leads coming in, you want to Increase the # of Appointments scheduled.You can get leads all day but can your receptionist convert them to a scheduled consultation with you? In a nutshell, here are the 5 phone fixes that make all the difference in your receptionist being able to book a caller to an appointment:
Answer the phone within 2 rings with a warm, friendly human Ask How They Heard About You Promote you, the Surgeon, as the best choice ASK for the Appointment Collect Contact InfoPlease be sure you have the right person representing you on the phones or let me know if you need help with that.
Then you want to increase the # of Consultations by Decreasing the No-ShowsHow many of the prospective patients who book an appointment actually show up? You block time for a consultation, and if your prospective patients are not showing up for their appointments, your valuable time is wasted, so here’s what you do.
First, you establish a cancellation policy and then live by it. For example, you get their credit card upfront and either a charge a consultation fee or at least get a credit card to reserve time and the reservation is only charged if they do not cancel within 24 hours. Then call/email and text reminders. Keep in mind, nobody needs cosmetic rejuvenation so you want to help prospective patients make this a priority on their schedule.
Now you want to Increase # of Converted ConsultationsHow well do you and your patient coordinator convert consultations into procedures? Everything that happened until this point is just “pre-marketing”. You don’t get paid for consultations. You only get paid if you can successfully convert a consultation into a paid procedure. Therefore, THIS step has the biggest impact on your bottom line. The better you convert consultations into procedures, the more revenues you’ll make for your practice.
I have been training coordinators to convert consultations for years, so if you need help with that, check out www.convertingacademy.com.
Then you want to Increase # of Returning PatientsIf your patients are NOT returning, they most likely are still getting aesthetic rejuvenation. They are just not getting it FROM YOU. Sorry!
You cater to a very hungry audience with endless needs. The patients who care about how they look and feel have all sorts of concerns you can address NOW AND for years to come thanks to the relentless aging process.
So, you want to Cross Promote Your ServicesCosmetic Patients enter your practice through many doors. That means a patient who came in for Botox will often work their up the ladder to surgery or other big-ticket procedures and those who came in for surgery are much more likely to now be open to your minimally-invasive procedures and skin care treatments to stay looking good and feeling great.
You have so much leverage here because you already did the hard part, which was spending time, money, and effort attracting this patient to you. Now it takes only minimal effort to keep them coming back. This is how you max your practice worth. You set up a cosmetic patient attraction and conversion blueprint that keeps money flowing through your practice.
And last but not least is Success Principle #4 on how to max your practice worth: Is to Set Standards so You Don’t Compete on PriceIf you believe cosmetic patients believe there is no difference between you and your competitors, all they have to go on is price as their determining factor. But we know there’s way more to it.
If aesthetic rejuvenation was based solely on price, this would always be about the lowest price and that would turn into a race to the bottom and then nobody wins. It’s only about price until YOU add in other determining factors to help the prospective patient consider the VALUE they get.
Patients Weigh Their OptionsWhen a cosmetic patient questions your price, they are really doing a cost-benefit analysis in their heads and asking:
“What am I getting from you that I’m NOT getting from your competitor for that higher price?”
Patients select their surgeon based on the perception they are getting “better”. Better really equals more benefits, less risks and/or less hassle and that equals peace of mind, certainty and reassurance.
Actually, contrary to popular belief, the majority of cosmetic patients rarely decide based on price alone. Affordability – yes but price alone – rarely.
Pricing Starts with Your Own MindsetGet very clear about your value and what you stand for. Have conviction and believe in yourself and your prices. If you believe you deserve top dollar because you do great work, then price your services for your “preferred” patients. Those are the patients who see you as a skilled, reputable plastic surgeon and they are glad to pay more for your expertise so they can be confident they’ll get a great result safely.
So, determine what’s most important to your preferred patients and give it to them. For example, is it price, procedures, technology, innovation, expertise, credibility, status, convenience, quality and/or 5-star customer service?
Once you have clarity about your preferred patients, you attract more of them and deter everyone else. Now you and your staff have more time and energy to focus on the serious prospective patients who are looking for quality and service more than saving a few dollars.
So, to recap, the success principles on how to max your practice worth to focus on are:Build a team of rock stars
With smooth-running processes that keep your office running smoothly and your staff on their game.
And you have an automated marketing system for attracting AND converting new cosmetic patients, that generates cashflow predictably
While Setting Standards so You Don’t Compete on Price
And, of course, If you could use some help to max the worth of your practice, let’s do a strategy call to ensure you are building a worthy asset….
Visit www.Catherinealey.com to set it up and we’ll talk soon.
That’s it for this episode of beauty and the biz Please feel free to share this with your colleagues and staff, and check out more free resources on my website at www.Catherinealey.com.
And you can always DM me on Instagram @CatherineMaleyMBA.
Catherine Maley, MBA
Schedule Your FREE Strategy Call with Catherine!
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
✔️ STAY UPDATED!
Website: https://bit.ly/31O4DHp Blog: https://bit.ly/31HmEHx Podcast: https://bit.ly/3DMIHJN Videocast: https://bit.ly/3DNLjXL Apple Podcasts: https://apple.co/3pGyY2o🤝 LET'S CONNECT! 🤝
Instagram: https://bit.ly/3GynMvz Facebook: https://bit.ly/3IJxL35 Twitter: https://bit.ly/3GxJUGy LinkedIn: https://bit.ly/3lWoYRMCatherine Maley, MBA:
Everybody that’s going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends2023 #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#morecosmetircpracticeprofits #profitablecosmeticsurgeon #betterruncosmeticpractice #catherinemaley #catherinemaleymba
-
📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs
📖 Restart your practice in 7 days https://bit.ly/46Gwaaa
⬇️ ⬇️ ⬇️
Hello, and welcome to Beauty and the Biz where we'll talk about how to obtain reviews & B/A photos. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general
Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits.
Presenting today’s episode titled, “1,247 Reviews & B/A Photos — with Anil R. Shah, MD”.Obviously, in the competitive landscape of cosmetic surgery, building a thriving practice requires more than just technical skill. To be sure, it demands a commitment to excellence and a dedication to patient satisfaction, in order to get more reviews & B/A photos.
To summarize, in this week's Beauty and the Biz episode, we delve into the world of exemplary patient care with Anil R. Shah, MD. Chiefly, he's a facial plastic surgeon in Chicago who's been in private practice for the past 18 years, and has 1,247 reviews & B/A photos.
Notably, Dr. Shah shares his philosophy on cultivating lifelong patient relationships and delivering outstanding results. Furthmore, with a staggering number of positive reviews and captivating B/A (before & after) photos, Dr. Shah's practice serves as a beacon of excellence in the field.
Above all, tune-in as we uncover the strategies behind Dr. Shah's practice's success and learn how a focus on patient well-being and clinical excellence can fetch you more reviews & B/A photos. Furthermore, it can elevate the patient experience to unprecedented levels of satisfaction and success Additionally, we also discussed: Firstly, the importance of patient testimonials (reviews) & B/A photos. Secondly, building trust through exceptional results to gain reviews & B/A photos. Thirdly, fosering a culture of continuous improvement in patient care. Visit Dr. Shah's websiteEnjoy!
Catherine Maley, MBA
Schedule Your FREE Strategy Call with Catherine!
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
✔️ STAY UPDATED!
Website: https://bit.ly/31O4DHp Blog: https://bit.ly/31HmEHx Podcast: https://bit.ly/3DMIHJN Videocast: https://bit.ly/3DNLjXL Apple Podcasts: https://apple.co/3pGyY2o🤝 LET'S CONNECT! 🤝
Instagram: https://bit.ly/3GynMvz Facebook: https://bit.ly/3IJxL35 Twitter: https://bit.ly/3GxJUGy LinkedIn: https://bit.ly/3lWoYRMCatherine Maley, MBA:
Everybody that’s going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends2023 #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#moreplasticsurgeryreviews #moreplasticsurgerybeforeandafterphotos #anilshahmd
-
📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs
📖 Restart your practice in 7 days https://bit.ly/46Gwaaa
⬇️ ⬇️ ⬇️
Hello, and welcome to Beauty and the Biz where we'll talk about how to achieve a scarless facelift. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general
Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits.
Presenting today’s episode titled, “A Scarless Facelift? — with Harvey ‘Chip’ Cole, III, MD”.To be sure, we've all seen tell-tale signs of facelifts: pulled skin, scars around the ears, and “Spock-like” earlobes.
Obviously, this is a big reason why a lot of would-be patients hold back from surgery. They do not want to look unnatural.
So, what if you could offer a scarless facelift with skin tightening that is natural? Would that be something your patients want?
In short, that’s what Harvey Chip Cole III, MD wanted to test. Notably, he's a board-certified oculofacial plastic surgeon specializing in Ophthalmology and cosmetic surgery of the eyes and face.
Moreover, Dr. Cole has been in private practice since 1992 in Atlanta, GA. Chiefly, he’s coauthored a dozen+ medical books, as well as his own consumer Facelift book and he’s given over 100 lectures around the world.
Additionally, although he was on beauty and the biz over 2 years ago talking generally about his practice and our industry, this podcast episode focused on his unique approach to face lifting using the InsideOut Technique that he has perfected after 3800 facelifts.
Ok….then how does he get inside?
Visit Dr. Cole's websiteEnjoy!
Catherine Maley, MBA
Schedule Your FREE Strategy Call with Catherine!
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
✔️ STAY UPDATED!
Website: https://bit.ly/31O4DHp Blog: https://bit.ly/31HmEHx Podcast: https://bit.ly/3DMIHJN Videocast: https://bit.ly/3DNLjXL Apple Podcasts: https://apple.co/3pGyY2o🤝 LET'S CONNECT! 🤝
Instagram: https://bit.ly/3GynMvz Facebook: https://bit.ly/3IJxL35 Twitter: https://bit.ly/3GxJUGy LinkedIn: https://bit.ly/3lWoYRMCatherine Maley, MBA:
Everybody that’s going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends2023 #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#oculusplasticsurgery #atlantafacialplasticsurgery #insideoutfacelift
-
📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs
📖 Restart your practice in 7 days https://bit.ly/46Gwaaa
⬇️ ⬇️ ⬇️
Hello, and welcome to Beauty and the Biz where we'll talk about the why and how private equity fails. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general
Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits.
Presenting today’s episode titled, “Why Private Equity Fails — with Edwin Williams, MD”. Without a doubt, the intersection of plastic surgery and private equity is growing in popularity, but it presents both opportunities and challenges. Specifically, to delve deeper into the nuances of private equity within our industry, I asked Dr. Edwin Williams, a distinguished facial plastic surgeon with decades of leadership and businessl experience, to come back onto the Beauty and the Biz podcast to share his invaluable insights and advice.In summary, Dr. Williams has become somewhat of an expert on PE after interviewing 20 PE firms personally to position his own practice for a transition.
Overall, here’s what we covered:
Firstly, Why they fail: To be sure, Dr. Williams shares candid observations on the common pitfalls that lead to the failure of private equity ventures in plastic surgery practices. Secondly, Navigating complexities: Additionally, from financial intricacies to maintaining practice autonomy, we talked about the multifaceted challenges that come with the merging of private equity firms and privately-run practices. Thirdly, Keys to success: Moreover, drawing from his own experiences, Dr. Williams offers practical advice and strategic approaches for plastic surgeons aiming to navigate the private equity landscape successfully. Undeniably, It takes years of planning to set yourself up for your own profitable so these PE pearls will help. Visit Dr. William’s websiteEnjoy!
Catherine Maley, MBA
Schedule Your FREE Strategy Call with Catherine!
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
✔️ STAY UPDATED!
Website: https://bit.ly/31O4DHp Blog: https://bit.ly/31HmEHx Podcast: https://bit.ly/3DMIHJN Videocast: https://bit.ly/3DNLjXL Apple Podcasts: https://apple.co/3pGyY2o🤝 LET'S CONNECT! 🤝
Instagram: https://bit.ly/3GynMvz Facebook: https://bit.ly/3IJxL35 Twitter: https://bit.ly/3GxJUGy LinkedIn: https://bit.ly/3lWoYRMCatherine Maley, MBA:
Everybody that’s going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends2023 #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#dredwinwilliams #aafprspresident #cosmeticpracticeprivateequity
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs
📖 Restart your practice in 7 days https://bit.ly/46Gwaaa
⬇️ ⬇️ ⬇️
Hello, and welcome to Beauty and the Biz where we'll talk about how to live off of referrals. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general
Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits.
Presenting today’s episode titled, “Live Off of Referrals — with Babak Azizzadeh, MD”. Is it possible to have a steady stream of patients without advertising? Today's guest reveals a practice strategy that relies solely on referrals, without the need for ads. It's all about cultivating trust and reputation, building solid relationships with patients and fellow doctors. Who needs advertising when you've got a network singing your praises? Good referrals are pure gold. When you give patients a fabulous experience with great results, you're also organically turning these patients into brand ambassadors. And, as we know, word-of-mouth is the absolute fastest, cheapest, easist path to new patients. Tune in to learn more about how to keep your practice thriving with a focus on top-notch care and letting the results speak for themselves. In this week's Beauty and the Biz episode, I interviewed Dr. Babak Azizzadeh — a facial plastic & reconstructive surgeon in LA, who caters to aesthetic patients wanting facial rejuvenation, as well as specializing in the treatment of individuals with facial paralysis and Bell’s palsy. We talked about how he balances both patients with a credit card as well as patients with an insurance card, how he lives off of referrals and zero advertising, and how he manages to live in LA without a car. Visit Dr. Azizzadeh's websiteEnjoy!
Catherine Maley, MBA
Schedule Your FREE Strategy Call with Catherine!
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
✔️ STAY UPDATED!
Website: https://bit.ly/31O4DHp Blog: https://bit.ly/31HmEHx Podcast: https://bit.ly/3DMIHJN Videocast: https://bit.ly/3DNLjXL Apple Podcasts: https://apple.co/3pGyY2o🤝 LET'S CONNECT! 🤝
Instagram: https://bit.ly/3GynMvz Facebook: https://bit.ly/3IJxL35 Twitter: https://bit.ly/3GxJUGy LinkedIn: https://bit.ly/3lWoYRMCatherine Maley, MBA:
Everybody that’s going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends2023 #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#allreferralpractice #noadbudget #nopracticeadvertising #drazizzadeh #babakazizzadehmd
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs
📖 Restart your practice in 7 days https://bit.ly/46Gwaaa
⬇️ ⬇️ ⬇️
Hello, and welcome to Beauty and the Biz where we'll talk about practicing in The Netherlands. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general
Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits.
Presenting today’s episode titled, “Practicing in The Netherlands — with Dr. Capi Wever”.Truly, when it comes to advertising and marketing products and services, the US is often regarded as a global leader. Albeit for lots of reasons such as:
Firstly, we have the biggest and most diverse consumer market in the world. Secondly, our advanced technology includes cutting-edge developments in digital advertising and strategies. Thirdly, we have lots of creativity coming from Hollywood to Madison Avenue in NY (hub to the major ad agencies), and Fourthly, when it comes to regulating advertising and marketing, the US is generally more lenient, so we have more flexibility with the messaging.So, I thought it would be interesting to hear from a plastic surgeon who practices outside the US to get his take on growing a cosmetic practice in The Netherlands.
Specifically, in this episode of Beauty and the Biz, I interviewed Dr. Capi Wever. Indeed, he's a facial and reconstructive plastic surgeon practicing in he Netherlands. Markedly, he's been doing this for the past 21 years. Overall, he focuses on natural-looking rhinoplasty and facelifts.
Additionally, here are a few topics Dr. Wever talked about:
Firstly, the economic challenges Dr. Wever faces such as the energy crisis and geopolitical tensions affect consumer confidence, as well as demand. Secondly, the Dutch healthcare system where most plastic surgeons work in the hospitals, and how is able to run a solo private practice outside of the system, and Thirdly, how he enjoys close to ZERO competition! Visit Dr. Wever's websiteEnjoy!
Catherine Maley, MBA
Schedule Your FREE Strategy Call with Catherine!
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
✔️ STAY UPDATED!
Website: https://bit.ly/31O4DHp Blog: https://bit.ly/31HmEHx Podcast: https://bit.ly/3DMIHJN Videocast: https://bit.ly/3DNLjXL Apple Podcasts: https://apple.co/3pGyY2o🤝 LET'S CONNECT! 🤝
Instagram: https://bit.ly/3GynMvz Facebook: https://bit.ly/3IJxL35 Twitter: https://bit.ly/3GxJUGy LinkedIn: https://bit.ly/3lWoYRMCatherine Maley, MBA:
Everybody that’s going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends2023 #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#netherlandsplasticsurgeon #drcapiwever #hollandplasticsurgeon
-
📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs
📖 Restart your practice in 7 days https://bit.ly/46Gwaaa
⬇️ ⬇️ ⬇️
Hello, and welcome to Beauty and the Biz where we'll discuss how Doctor Umstattd conceived her new buildout without help. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general
Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits.
Presenting today’s episode titled, “New Buildout Without Help — with Lauren Umstattd, MD”.
Spcifically, in this episode of Beauty and the Biz, I interviewed Lauren Umstattd, MD. Chiefly, we talked about her unique approach to building and managing her cosmetic surgery practice. Notably, Dr. Umstattd shared her experience of undertaking a new buildout for her practice without external help. Furthermore, she discussed the challenges she faced during this process, including the need for troubleshooting skills. Additionally, she noted the importance of being hands-on with every aspect of the buildout. Explicity, Dr. Umstattd emphasized the value of attention to detail and the satisfaction of seeing her vision come to life. Moreover, we discussed a range of other topics, including social media marketing strategies, advertising tactics, and the challenges of balancing work and family life.To be sure, Dr. Lauren Umstattd is a facial plastic surgeon who grew up in Kansas City, completed a majority of her training at the University of Missouri, and graduated with honors, all while competing as a Division 1 Gymnast.
Notably, she did a fellowship with renowned facial plastic surgeon Dr. Phillip Langsdon in TN, who is the past president of AAFPRS. Afterwards, she then returned to Kansas, where she bought land and built out her new practice from scratch, while also raising a couple of kids with her husband.
Markely, I had Dr. Umstattd on "Beauty and the Biz" back in February 2022, and I wanted to check back in with her to see how things are going.
Visit Dr. Umstattd’s websiteEnjoy!
Catherine Maley, MBA
Schedule Your FREE Strategy Call with Catherine!
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
✔️ STAY UPDATED!
Website: https://bit.ly/31O4DHp Blog: https://bit.ly/31HmEHx Podcast: https://bit.ly/3DMIHJN Videocast: https://bit.ly/3DNLjXL Apple Podcasts: https://apple.co/3pGyY2o🤝 LET'S CONNECT! 🤝
Instagram: https://bit.ly/3GynMvz Facebook: https://bit.ly/3IJxL35 Twitter: https://bit.ly/3GxJUGy LinkedIn: https://bit.ly/3lWoYRMCatherine Maley, MBA:
Everybody that’s going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends2023 #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#newpracticebuildout #midwestfemaleplasticsurgeon #kansasfemalecosmeticsurgeon #laurenumstattdmd #drumstattd
-
📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs
📖 Restart your practice in 7 days https://bit.ly/46Gwaaa
⬇️ ⬇️ ⬇️
Hello, and welcome to Beauty and the Biz as we discuss hiring staff tips and challenges. In addition, we'll also discuss the business and marketing side of plastic surgery.
I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I’m a consultant to plastic surgeons, to get them more patients and more profits.
Indeed, today’s episode is called “Hiring Staff Tips and Challenges — with Stephen Weber, MD”.
To be sure, the #1 challenge for a solo practice has been and will continue to be staffing.
Obviously, that’s because human beings are involved. Certainly, every person comes to you with their own unique blend of values, beliefs, past experiences and emotions.
In addition, those above characteristics fluctuate when blended with other people’s characteristics. So, it makes sense that it’s an ever-changing pool of personalities coming together creating teamwork, drama and/or chaos.
Unquestionably, navigating these twists and turns of staff hiring is not for the faint hearted.
Without a doubt, failing to adhere to sound hiring principles can result in lost time. Additionally, bad patient reviews, low staff morale, and financial losses, including embezzlement. Yikes!
Specifically, this week's Beauty and the Biz podcast is an interview I did with Dr. Stephen Weber. Undoubtedly, he's a respected facial plastic surgeon in private practice for the past 15 years in Lone Tree, CO.
To be sure, Dr. Weber shares his successes in:
Firstly in terms of hiring staff tips and challenges: Finding motivated individuals. Secondly in terms of hiring staff tips and challenges: Social media's impact on hiring Thirdly in terms of hiring staff tips and challenges: The evolving landscape of employee expectations.Equally important, he also shared surprises faced when uncovering hidden criminal backgrounds.
Indeed, join us for a captivating discussion on transparency. Chiefly, Dr. Weber offers valuable insights that every cosmetic surgery practitioner can benefit from.
Visit Dr. Weber's websiteP.S. Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book…FREE!
Enjoy!
Catherine Maley, MBA
Schedule Your FREE Strategy Call with Catherine!
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
✔️ STAY UPDATED!
Website: https://bit.ly/31O4DHp Blog: https://bit.ly/31HmEHx Podcast: https://bit.ly/3DMIHJN Videocast: https://bit.ly/3DNLjXL Apple Podcasts: https://apple.co/3pGyY2o🤝 LET'S CONNECT! 🤝
Instagram: https://bit.ly/3GynMvz Facebook: https://bit.ly/3IJxL35 Twitter: https://bit.ly/3GxJUGy LinkedIn: https://bit.ly/3lWoYRMCatherine Maley, MBA:
Everybody that’s going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends2023 #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#cosmeticsurgerypracticestaff #howtohirecosmeticsurgerystaff #hirebettercosmeticsurgerystaff
-
📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs
📖 Restart your practice in 7 days https://bit.ly/46Gwaaa
⬇️ ⬇️ ⬇️
Hello, and welcome to Beauty and the Biz as we discuss customer service wins. In addition, we’ll also discuss the business and marketing side of plastic surgery.
I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying.” Also, I’m a consultant to plastic surgeons, to get them more patients and more profits.
Indeed, today’s episode is called “Customer Service Wins — with Catherine Maley, MBA.”
Without a doubt, the buzz in marketing this year is not the latest shiny object. Certainly, it’s not technology or some social media tactic or website plugins for our industry.
Specifically, it’s gotten way too competitive, noisy, and difficult for you to stand out. To be honest, how much different can your website or social post be from your competitors? Because, from the cosmetic patient’s viewpoint, it’s becoming a blur of sameness, making it difficult to choose you over others. In short, the buzz in marketing is about customer service, and the wins you get from excelling at it.
The Converting Academy 1/2 Price Sale! Ends January 27th.
Basically, it’s the patient’s perceptions, thoughts, and feelings resulting from all their interactions with you. Truly, this has become extremely important. Why is that? Because, a good customer experience can massively increase your bottom line. Truly, if you make patients feel good, then they’re more likely to spend more money with you. As well, they’ll return more often and, of course, recommend you to their friends.
In summary, customer service wins because it’s the new marketing. Undeniably, it’s what differentiates you from your competitors. Indeed, as the marketplace gets even more crowded and noisier, the cosmetic patient with a credit card has a choice. Equally so, they have the power to choose you or anyone else. However, they’re looking for and expect prompt and friendly service, as well as a good result. Overall, they’re looking for a great patient experience from beginning to end.
Enjoy!
Catherine Maley, MBA
Schedule Your FREE Strategy Call with Catherine!
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
✔️ STAY UPDATED!
Website: https://bit.ly/31O4DHp Blog: https://bit.ly/31HmEHx Podcast: https://bit.ly/3DMIHJN Videocast: https://bit.ly/3DNLjXL Apple Podcasts: https://apple.co/3pGyY2o🤝 LET'S CONNECT! 🤝
Instagram: https://bit.ly/3GynMvz Facebook: https://bit.ly/3IJxL35 Twitter: https://bit.ly/3GxJUGy LinkedIn: https://bit.ly/3lWoYRMCatherine Maley, MBA:
Everybody that’s going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends2023 #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#customerserviceforsurgeons #plasticsurgerycustomerservice #cosmeticsurgerycustomerservice
-
📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs
📖 Restart your practice in 7 days https://bit.ly/46Gwaaa
⬇️ ⬇️ ⬇️
Hello, and welcome to Beauty and the Biz as we discuss how to fine-tune your follow-up. In addition, we'll also discuss the business and marketing side of plastic surgery.
I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying.” Also, I’m a consultant to plastic surgeons, to get them more patients and more profits.
Indeed, today’s episode is called “Fine-Tune Your Follow-Up — with Catherine Maley, MBA”.
Oftentimes, when it comes to converting incoming leads, here’s a typical scenario in a plastic surgeons’ office….
Firstly, the staff meets with the patient face-to-face. Secondly, the patient
Generally, staff can’t get the prospective patient on the phone. Oftentimes, the patient won’t return your staff’s phone call. Too often, the patient won’t respond to your staff’s emails
says they have to think about it. Thirdly, the coordinator sends
them on their way with the quote and now the game of
pursuit begins.Undoubtedly, this is so frustrating for staff because they take time
out to follow-up. Oftentimes, they give up quickly
because they feel discouraged wasting time with “stranger patients”. Specifically, they feel these weren’t good leads to begin with, so why bother.Maybe that’s true but maybe it’s NOT true.
The Converting Academy 1/2 Price Sale! Ends January 27th.
Too often, I hear over and over from staff that they don’t want to appear
pushy and “salesy”. Normally, they give the prospective patient one
call or send an email several days after the consult. After which, they maybe try again in a month.Unsurprisingly, the incoming lead grows colder and colder and is placed in the
“dead lead” file. As a result, it's never to be seen or heard from again.With this in mind, if you’ve experienced this in your own practice, it’s time to re-think your follow-up process. In summary, it's time to close the gap of lost profits.
In other words, wouldn’t you be better off spending less on advertising and investing more in converting training? There's no question that this will help ensure your staff book more surgeries.
Enjoy!
Catherine Maley, MBA
Schedule Your FREE Strategy Call with Catherine!
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
✔️ STAY UPDATED!
Website: https://bit.ly/31O4DHp Blog: https://bit.ly/31HmEHx Podcast: https://bit.ly/3DMIHJN Videocast: https://bit.ly/3DNLjXL Apple Podcasts: https://apple.co/3pGyY2o🤝 LET'S CONNECT! 🤝
Instagram: https://bit.ly/3GynMvz Facebook: https://bit.ly/3IJxL35 Twitter: https://bit.ly/3GxJUGy LinkedIn: https://bit.ly/3lWoYRMCatherine Maley, MBA:
Everybody that’s going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends2023 #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#plasticsurgeryleadconversion #convertmoreplasticsurgeryleads #plasticsurgeryconversiontraining
-
📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs
📖 Restart your practice in 7 days https://bit.ly/46Gwaaa
⬇️ ⬇️ ⬇️
Hello, and welcome to Beauty and the Biz as we discuss having a one-stop shop for cosmetic patients. In addition, we'll also discuss the business and marketing side of plastic surgery.
I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I’m a consultant to plastic surgeons, to get them more patients and more profits.
Indeed, today’s episode is called “One-Stop Shop for Cosmetic Patients — with James Newman, MD”.
In truth, here is something you may not be aware of. Undoubtedly, a typical cosmetic patient “spreads the wealth”, so you rarely get all of their discretionary income.
For example, they see you for surgery of the face, someone else for a body procedure, another for laser treatments. Then, someone else for injectables and they buy their skincare products online.
But, what if you could offer ALL services under one roof and address all of the patient’s aesthetic needs? To be sure, this will save them time and allow them to bond and brag about you to their friends. Additionally, dramatically increasing the lifetime value of that patient.
In short, this means more profits for you and less advertising costs scouting for new patients.
Indeed, my latest guest on Beauty and the Biz has this figured out. Specifically, It’s Dr. James Newman, a facial plastic surgeon in private practice. In brief, he's in my neck of the woods near Stanford University in Northern California.
Furthermore, he explains how he set up a one-stop, multi-specialty practice to provide solutions for all cosmetic patients.
Notably, this approach has increased his word-of-mouth business, while eliminating his advertising costs.
Visit Dr. Newman's websiteP.S. Dr. Newman invites you to the 22nd Annual Winter Meeting, CME Accredited Multi-Disciplinary Meeting. Mention this podcast to get 10% OFF registration fee.
Details at: www.SAFPASLakeTahoe.com
I’ll be speaking so I hope to see there!
Enjoy!
Catherine Maley, MBA
Schedule Your FREE Strategy Call with Catherine!
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
✔️ STAY UPDATED!
Website: https://bit.ly/31O4DHp Blog: https://bit.ly/31HmEHx Podcast: https://bit.ly/3DMIHJN Videocast: https://bit.ly/3DNLjXL Apple Podcasts: https://apple.co/3pGyY2o🤝 LET'S CONNECT! 🤝
Instagram: https://bit.ly/3GynMvz Facebook: https://bit.ly/3IJxL35 Twitter: https://bit.ly/3GxJUGy LinkedIn: https://bit.ly/3lWoYRMCatherine Maley, MBA:
Everybody that’s going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends2023 #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#jamesnewmanmd #bayareaplasticsurgeon #bayareacosmeticsurgeon #paloaltoplasticsurgeon #paloaltocosmeticsurgeon
-
📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs
📖 Restart your practice in 7 days https://bit.ly/46Gwaaa
⬇️ ⬇️ ⬇️
Hello, and welcome to Beauty and the Biz. Indeed, we’ll talk about how Doctor Stein is only 4 years out and busy. In addition, we'll also discuss the business and marketing side of plastic surgery.
I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I’m a consultant to plastic surgeons, to get them more patients and more profits.
Indeed, today’s episode is called “4 Years Out and Busy — with Michael J. Stein, MD”.
Truly, I often wonder how a young surgeon enters the aesthetic industry today. To be sure, there's intense competition, rapid technological advancements and changing times happening faster than ever. Without a doub, this is no easy feat.
Most importantly, given the challenges and opportunities of this dynamic environment, how do you establish yourself?
Specifically, this week’s Beauty and the Biz Podcast is with Dr. Michael Stein. Indeed, he's a plastic and reconstructive surgeon in private practice on Park Avenue, Manhattan’s Upper East Side.
Markedly, he specializes in mommy makeovers and complex breast surgery. Equally important, he speaks and publishes regularly on these techniques nationally and internationally.
To be sure, Dr. Stein has been practicing for the past 4 years and pursuing his passion for both aesthetic and reconstructive surgery.
For this reason, he’s busy, happy and excited for the future.
Visit Dr. Stein's websiteEnjoy!
Catherine Maley, MBA
Schedule Your FREE Strategy Call with Catherine!
P.S. Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
✔️ STAY UPDATED!
Website: https://bit.ly/31O4DHp Blog: https://bit.ly/31HmEHx Podcast: https://bit.ly/3DMIHJN Videocast: https://bit.ly/3DNLjXL Apple Podcasts: https://apple.co/3pGyY2o🤝 LET'S CONNECT! 🤝
Instagram: https://bit.ly/3GynMvz Facebook: https://bit.ly/3IJxL35 Twitter: https://bit.ly/3GxJUGy LinkedIn: https://bit.ly/3lWoYRMCatherine Maley, MBA:
Everybody that’s going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends2023 #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#drmichaelstein #michaelsteinmd #manhattanplasticsurgeon #manhattancosmeticsurgeon #parkavenueplasticsurgeon #parkaveplasticsurgeon
-
📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs
📖 Restart your practice in 7 days https://bit.ly/46Gwaaa
⬇️ ⬇️ ⬇️
Hello, and welcome to Beauty and the Biz where we'll talk about how to set up your 2024 marketing plan. In addition, we also discuss the business and marketing side of plastic surgery.
I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I’m a consultant to plastic surgeons, to get them more patients and more profits.
Indeed, today’s episode is called “How to Set Up Your 2024 Marketing Plan — with Catherine Maley, MBA”.
Because the new year is right around the corner, this presentation is well worth a listen to prepare for it. To illutrate, there is a famous Benjamin Franklin quote that is as true today as it was then, and that is:
"If you fail to plan, you are planning to fail."
As you can see, you can no longer wing it. Indeed, you've got way too many marketing channels to choose from and too many competitors after the same patients, to NOT have a plan.
Firstly, on the topic of how to set up your 2024 marketing plan, you have to be everywhere to grab the attention of prospective patints and that takes time, money and lots of effort.
Secondly, on the topic of how to set up your 2024 marketing plan, I'm going to give you strategies to help you gain more market share faster, cheaper and smarter.
Thirdly, on the topic of how to set up your 2024 marketing plan, if you would like help mapping out your own marketing plan for 2024, I’m happy to help. Just book a strategy call at CatherineMaley.com. In the meantime, enjoy!
Catherine Maley, MBA
Schedule Your FREE Strategy Call with Catherine!
P.S. Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
✔️ STAY UPDATED!
Website: https://bit.ly/31O4DHp Blog: https://bit.ly/31HmEHx Podcast: https://bit.ly/3DMIHJN Videocast: https://bit.ly/3DNLjXL Apple Podcasts: https://apple.co/3pGyY2o🤝 LET'S CONNECT! 🤝
Instagram: https://bit.ly/3GynMvz Facebook: https://bit.ly/3IJxL35 Twitter: https://bit.ly/3GxJUGy LinkedIn: https://bit.ly/3lWoYRMCatherine Maley, MBA:
Everybody that’s going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends2023 #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#setupyourmarketingplan #plasticsurgeonmarketing plan #cosmeticsurgeonmarketingplan
-
📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs
📖 Restart your practice in 7 days https://bit.ly/46Gwaaa
⬇️ ⬇️ ⬇️
Hello, and welcome to Beauty and the Biz. Indeed, we talk about leads checklist for surgeons. To be sure, we also discuss the business and marketing side of plastic surgery.
I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. I’m also a consultant to plastic surgeons, to get them more patients and more profits.
Indeed, today’s episode is called “A Leads Checklist for Surgeons — with Catherine Maley, MBA ”.
Undoubtedly, even though you are a skilled surgeon and do great work, the absence of a steady stream of patients will challenge your success.
Specifically, in a competitive environment, cosmetic patient acquisition is as important as the surgeon’s skills.
In other words, you can’t count on your reputation alone to keep you busy.
That is to say, you need many fishing poles in the pond. Without a doubt, leveraging various marketing channels to grow your lead generation of prospective patients interested in your services. Unquestionably, this is paramount in working with a leads checklist for surgeons.
To summarize, here’s a presentation I did talking about setting up your own lead checklist. In particular, I've outlined several strategies you or your staff can easily implement to get you more leads now.
Of course, if you would like help with that, please schedule a complimentary strategy call at catherinemaley.com. Truly, I'd be happy to talk about your particular situation and how I can help.
Enjoy!
Catherine Maley, MBA
Schedule Your FREE Strategy Call with Catherine!
P.S. Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
✔️ STAY UPDATED!
Website: https://bit.ly/31O4DHp Blog: https://bit.ly/31HmEHx Podcast: https://bit.ly/3DMIHJN Videocast: https://bit.ly/3DNLjXL Apple Podcasts: https://apple.co/3pGyY2o🤝 LET'S CONNECT! 🤝
Instagram: https://bit.ly/3GynMvz Facebook: https://bit.ly/3IJxL35 Twitter: https://bit.ly/3GxJUGy LinkedIn: https://bit.ly/3lWoYRMCatherine Maley, MBA:
Everybody that’s going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends2023 #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#surgeonsleads #cosmeticsurgeonsleads #plasticsurgeonleads
-
📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs
📖 Restart your practice in 7 days https://bit.ly/46Gwaaa
⬇️ ⬇️ ⬇️
Hello, and welcome to Beauty and the Biz. Indeed, we talk about how Doctor Martin increased his PR image by appearing on "Botched", "Anderson Cooper", and "Dr. Oz". To be sure, we also discuss the business and marketing side of plastic surgery.
I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. I’m also a consultant to plastic surgeons, to get them more patients and more profits.
Now, today’s episode is called “Botched, Dr. Oz & Anderson Cooper PR — with John Martin, MD”.
Certainly, as John D. Rockefeller said,
“Next to doing the right thing, the most important thing is to let people know you are doing the right thing.”
However, is all PR really good PR? Truly, do you really want to be known for some negative event that you are somehow involved in? Furthermore, does it bring you the kind of attention (and patients) you want?
In summary, that’s what I asked this week’s Beauty and the Biz Podcast guest. Dr. John Martin. Markedly, he's a facial plastic surgeon in private practice in Coral Gables, FL. Particularly, he's been in practice for the past 36 years. Specifically, he's received lots of PR exposure from the popular shows "Botched", "Dr. Oz" & "Anderson Cooper".
Notably, Dr. Martin had treated a trans patient whose face was injected with oil as a filler years ago. However, after a year, nodules were appearing, and reappearing. Indeed, the patient looked like this when they asked Dr. Martin to help ...
In summary, we talked about how he helped this person as well as:
Firstly on the topic of 'Botched, Dr. Oz & Anderson Cooper PR:The PR exposure Dr. Martin got and if it grew his practice.
Secondly on the topic of 'Botched, Dr. Oz & Anderson Cooper PR:How he bought his building for a steal.
Thirdly on the topic of 'Botched, Dr. Oz & Anderson Cooper PR:His biggest challenge, even after all of these years and much more...
Visit Dr. Martin’s websiteEnjoy!
Catherine Maley, MBA
Schedule Your FREE Strategy Call with Catherine!
P.S. Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
✔️ STAY UPDATED!
Website: https://bit.ly/31O4DHp Blog: https://bit.ly/31HmEHx Podcast: https://bit.ly/3DMIHJN Videocast: https://bit.ly/3DNLjXL Apple Podcasts: https://apple.co/3pGyY2o🤝 LET'S CONNECT! 🤝
Instagram: https://bit.ly/3GynMvz Facebook: https://bit.ly/3IJxL35 Twitter: https://bit.ly/3GxJUGy LinkedIn: https://bit.ly/3lWoYRMCatherine Maley, MBA:
Everybody that’s going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends2023 #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#drjohnmartin #johnmartinmd #thedoctors #drphil #droz #andersoncooper #botched #miamiplasticsurgeon #miamicosmeticsurgeon
-
📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs
📖 Restart your practice in 7 days https://bit.ly/46Gwaaa
⬇️ ⬇️ ⬇️
Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery. Therefore, we discuss the challenges of running a practice with 3 surgeons plus 33 staff.
I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What your patients are saying". I'm also a consultant to plastic surgeons, to get them more patients and more profits.
Now, today’s episode is called “3 Surgeons plus 33 Staff — with Brenton Koch, MD”.
Of course, if you want to scale your practice, (espcially if wanting to have 3 surgeons plus 33 staff) you can:
Firstly, hire a younger “you” so they can lighten your load, OR..... Secondly, bring on another specialty surgeon to offer more services to your patients, OR.... Thirdly, create a non-surgical arm of your practice with ancillary staff performing the treatments, OR....Without doubt, you can do one or all those strategies. However, that will take you learning new skills to get it all working harmoniously.
In summary this week’s Beauty and the Biz Podcast guest is Brenton Koch, MD. In particular, he's a facial plastic surgeon in private practice with a total of 3 surgeons plus 33 staff. Indeed, he's been practicing in West Des Moines, Iowa, for the past 23 years.
Markedly, we talked about his journey to private practice and buying land in 2008 and then building a 10K sq ft facility on it.
Additionally, we discussed him adding more staff. In particular, having his nephew partner with him. In similar fashion, he then added another surgeon to do body work.
Overall, they are now at 33 staff and still growing. In particular, we talked about pearls Dr. Koch has learned about where to find staff and how to motivate them.
Explicitly, Dr. Koch also shared an embezzlement story everyone should hear so it doesn’t happen to you.
Visit Dr. Koch's websiteEnjoy!
Catherine Maley, MBA
Schedule Your FREE Strategy Call with Catherine!
P.S. Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
✔️ STAY UPDATED!
Website: https://bit.ly/31O4DHp Blog: https://bit.ly/31HmEHx Podcast: https://bit.ly/3DMIHJN Videocast: https://bit.ly/3DNLjXL Apple Podcasts: https://apple.co/3pGyY2o🤝 LET'S CONNECT! 🤝
Instagram: https://bit.ly/3GynMvz Facebook: https://bit.ly/3IJxL35 Twitter: https://bit.ly/3GxJUGy LinkedIn: https://bit.ly/3lWoYRMCatherine Maley, MBA:
Everybody that’s going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends2023 #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#getmorepatients #plasticsurgerymarketing #plasticsurgerysocialmedia
- Visa fler
